SALE: Big news for Cockburn's & Martinez

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Roy Hersh
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SALE: Big news for Cockburn's & Martinez

Post by Roy Hersh »

The brands and related assets are being acquired from Pernod Ricard following Pernod Ricard's acquisition of British owned Allied Domecq completed on Friday, August 5th 2005.. Among the premium global growth brands and leading national brands included in the acquisition are:

Cockburn's, the #1 Port brand in the U.K.
Martinez-Gassiot Port brand
Sauza, the fast-growing #2 tequila in the world
Courvoisier, one of the world's leading cognacs
Canadian Club, the #2 Canadian whisky in the world
Clos du Bois, the #2 U.S. super-premium wine brand, and other super-premium Sonoma and Napa wine brands
Laphroaig, the #1 Islay malt whisky in the world
Teacher's, the #3 Scotch whisky in the U.K.

Cockburn's will be sold off to Fortune Brands (USA) while the future of Martinez is still unsure.
Ambition driven by passion, rather than money, is as strong an elixir as is Port. http://www.fortheloveofport.com
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