Madeira is gaining popularity ...

[Roy Hersh]

A fine article:

http://www.thedrinksbusiness.com/index. ... &Itemid=66

[Moses Botbol]

I have seen it gain popularity for sure in restaurants, especially in NYC. Hard to find a good restaurant that does not offer a few Madeiras at a minimum. Everyone new I give Madeira to loves it and most have bought bottles on their own. Even simple beer drinkers have gone out and bought Madeira bottles based on a glass I served them. Clearly, it's getting the consumer to try it then they're hooked. Madeira has 100's of years of fans so it no suprise.

[Scott R.]

Roy, thanks for posting the article. That's quite a jump in sales for Waitrose. I'm curious if other UK retailers are seeing a similar surge in Madeira's popularity. To that end, I wonder if world sales have increased.