Hi Anthea,
Welcome to

and your first post was certainly captivating!
I am a reformed purist, kind of like all the new born libertarians we have seen here in the USA in the past six months.
In all seriousness, it is nice to have you join us and we are looking forward to more impressions of what goes on with the real Ports down under. I have consumed my share of Australian versions from ancient Para port to great Muscat based knock offs and tawny too (e.g. Jonesy). Tasty stuff. to say the least.
In the USA, we also have lots of Port-wannabe producers. There is an ongoing movement in Napa in conjunction with the EU to protect the nomenclature of Port wine and others like it. You can find various threads (topics) here on FTLOP that delve into this dynamic if you search around, as it has been discussed a number of times here.
As to you writing a book on Port, I hope you will do so. I started a thread sometime in 2008 about Port cocktails being a great way to reinvigorate the Port trade. I must say that I am not one who agrees with the assessment that the Port trade is dying off. Actually just the opposite, but I am probably in a minorty and for that you can call me a "purist" if you'd like.
My take on that is:
In the 1990s there was a tremendous jump start here in the USA to understanding and consuming Vintage Port. It commenced, not coincidentally, but as a result of the intense explosion of the "cigar craze" which brought Vintage Port into focus and back in style in America. This country had never been a major consumer of Vintage Port, or Port overall, truth be told. So with prices quadrupling on benchmark VPs such as the 1977 Fonseca which was to be had for <$50 for the first few years of the 1990s, the price skyrocketed to a peak of $229 in around 1996/1997 before dipping back to $199 and later, $179 just a few short years later after the cigar mania had greatly subsided.
The craze with the 2000 vintage and excitement tied in with the duality of Bordeaux and Vintage Port en primeur campaigns and the maelstrom of Millennium madness renewed America's interest in Port circa 2002/3. By the time the 2003s came to market the price increases seemingly turned off some buyers who scurried to grab hold of older bottles that were priced at similar levels to the current release. I would agree with your assessment that Port sales have been decreasing, but you have to remember this is compared to the 1990s ... the all time peak here in the USA ... and that was never going to be a sustainable level, imho.
Moreover, it should not be overlooked that the Port trade, as well as interest in Port wine, ebbs and flows in cycles throughout history. There has been downsizing and consolidation in the Port industry for centuries. This is not new and the same can be said for the popularity in the UK. There are historical works that show the volumes of Port sold worldwide and especially in the UK for past generations and those graphs appear like the peaks and valleys of the Yarra region in your country.
If you wait to see what a 2007 Vintage Port release will do to worldwide sales of Port two or three years from now, I think it may seem as if there will be a rebirth in the industry and I hope I am right. We don't know yet, but certainly there are already indications that the consolidation had brought about strengthening of the trade and here are some examples to support that:
a. "what doesn't kill you makes you stronger" - the Port trade's weakest links have been absorbed by companies that are more solvent. This is not new. Look back to the 1960s and through the 1970s to see that history is just repeating itself, once again. Obviously the same took place in the 1940s into the early 1950s. Many more simliar epochs should you be interested in the valleys. Even the mighty Taylor Fladgate went through challenging times in the 1980s ... and I am not referring to their VPs (Dain, Bull et al.)
b. Consolidation doesn't always equate to "less is more" - but in this case it has become a self fulfilling prophecy, so to speak. When the Port industry started to seriously go into
consolidation mode again around towards the end of the 1990s and especially from 2001-2006, something unique happened. It brought on a slew of new players in the Port trade. Over the past ten to fifiteen years (where you mention declining sales) there may be more new start ups in the Port trade than any other time in recent history! That coupled with the investment of the EU and World Bank has begun a tremendous grass roots movement in the Douro to get serious about production of table wines. This should not be overlooked and will forever be intertwined with the Port business. But the main point here is the new crop of niche players who went from a lifetime of growing grapes to entrepreneurial producers.
c. There is a new generation of college educated winemakers and viticulturists who have made a significant impact in the Port trade. A great example is David Guimaraens of The Fladgate Partnership. I use him as an example, as you will be able to relate since he went to the fabulous wine school at Roseworthy in Australia. There are others from Australia (I can think of two who've worked at Crasto) but others have come from France and even the USA to take on prominent winemaking positions. This influx of new talent and younger family members who have taken over where their father's left off ... will yield great results in the coming decades.
So, I just don't share the same doom and gloom viewpoint of the Port trade which you've expressed. However, I am very happy to have you join us and no one will say that your viewpoint is not as important or even more widely accepted than mine or anyone else's.
I look for many more great posts in your future here and someday, to lift a glass together!
I'll also make this offer ... should you ever write a Port book and have it published, I will do everything in my power to help you promote it!
Again, welcome to
