Any better names . . .
Posted: Mon Aug 23, 2010 2:17 pm
Wal-Mart announced that, sometime in early 2010, it will
begin offering customers a new discount item .... Wal-Mart's
own brand of wine. The world's largest retail chain is
rumored to be teaming up with Ernest & Julio Gallo Winery of
California to produce the spirits at an affordable price --
in the $2 to $5 range.
Wine connoisseurs may not be inclined to put a bottle of the
Wal-Mart brand into their shopping carts, but "There is a
market for inexpensive wine." said Kathy Micken, professor
of marketing at University of Arkansas , Bentonville.
"However, branding will be very important." Customer surveys
were conducted to determine the most attractive name for the
Wal-Mart wine brand.
The top surveyed names in order of popularity were:
1. Chateau du Traileur Parc
2. White Trashfindel
3. Big Red Gulp
4. World Championship Riesling
5. NASCARbernet
6. Chef Boyardeaux
7. Peanut Noir
8. Ah Kain't Believe it's not Vinegar
9. Grape Expectations
10. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with
either white meat (Possum) or red meat (Squirrel).![ROTFL [rotfl.gif]](./images/smilies/rotfl.gif)
begin offering customers a new discount item .... Wal-Mart's
own brand of wine. The world's largest retail chain is
rumored to be teaming up with Ernest & Julio Gallo Winery of
California to produce the spirits at an affordable price --
in the $2 to $5 range.
Wine connoisseurs may not be inclined to put a bottle of the
Wal-Mart brand into their shopping carts, but "There is a
market for inexpensive wine." said Kathy Micken, professor
of marketing at University of Arkansas , Bentonville.
"However, branding will be very important." Customer surveys
were conducted to determine the most attractive name for the
Wal-Mart wine brand.
The top surveyed names in order of popularity were:
1. Chateau du Traileur Parc
![Toast [cheers.gif]](./images/smilies/cheers.gif)
2. White Trashfindel
3. Big Red Gulp

4. World Championship Riesling
5. NASCARbernet
6. Chef Boyardeaux
7. Peanut Noir
8. Ah Kain't Believe it's not Vinegar
9. Grape Expectations
10. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with
either white meat (Possum) or red meat (Squirrel).
![ROTFL [rotfl.gif]](./images/smilies/rotfl.gif)