Porto's tourism Conference - Jan. 31st 2011
Posted: Sun Dec 05, 2010 9:15 pm
Agenda
The Conference Preview Programme is now available but is subject to change and will be superseded by the official Conference Programme that you will receive on arrival at the conference.
CONFERENCE PROGRAMME 2011
Click on the following link to view the detailed preview conference programme:
Conference Preview Programme 2011
To register for the 2011 Wine Tourism Conference please complete the Delegate Registration Form Places are limited so early registation is recommended.
CONFERENCE PROGRAMME AT A GLANCE
Day 1 Monday 31st January
09.30 – 10.25 Opening Plenary Session by HRM Dom Duarte de Bragança & Manuel Cabral (Great Wine Capitals Global Network, Oporto) Portugal as a Wine and Culinary Destination
11.00 – 11.55 Session 1.1 (3 talks to choose from)
Is Champagne Loosing its ‘Luxury Allure’? Melba Allen-Buillard (Professor of Wine Science and Business and Wine Tourism at CMH / ISTI in Paris- France)
Discovering New Ways of Enjoying Port Wine Ana Ferro (Três Séculos, Portugal)
Making History: Creating Today Tomorrow’s Wine Historical Facts Antonio Graça (Sogrape Vinhos, Portugal)
New: Social Media Clinic for Wineries Our social media doctors will in the context of a private one to one session:
Assess your brand’s current social media efforts and engagements
Recommend courses of action to improve your social media health
Identify the optimum social media landscape for your winery & prescribe strategies for engagement
Assist you in setting goals and objectives to achieve an optimum level of social media fitness for your wine brand.
By appointment only. Please make your appointment before 15 January 2011
12.00 – 12.55 Session 1.2 (3 talks to choose from)
The Yeatman Hotel – a Case Study Adrian Bridge (The Fladgate Partnership, Portugal)
Gag the Wine Guide and Wine Maker. Let the Wine Tourists do the Talking! Anthony Swift Wine Pleasures, Spain
Wine in Portuguese Culture & History Vasco d’Avillez (Companhia das Quintas, Portugal)
Social Media Clinic for Wineries
13.00 – 14.10 Lunch in the Palacio do Freixo
14.15 – 15.10 Session 1.3 (3 talks to choose from)
Building an Authentic Personal Brand Online Donna Jackson (Wine Social Club, Italy)
Is Formal Wine Education Important For Tasting Room Tour Guide Staff? Robbin Gheesling (Vineyard Adventures, Italy)
Wine Tourism Texas Style Paul & Merrill Bonarrigo (Messina Hof Winery and Resort, USA)
Social Media Clinic for Wineries
15.15 – 16.10 Session 1.4 (3 talks to choose from)
Beyond the Brochure- Blogging with Personality & Content That Connects Marcy Gordon (Come for the Wine, USA)
Controlled Interaction Signe Meirane & Irina Sjomockina (Cetrassezonas, Latvia)
Combining Wine Tourism With Spa Wellness Jochen Erler (Circle of Wine Writers, Germany)
Social Media Clinic for Wineries
16.30 – 17.25 Plenary Session by: Charles Metcalfe (Inn House Publishing, UK) Wine Tourism – A Solution to Europe’s Wine Lake?
17.30 – 19.00 The Surprsing Wines of Portugal Tasting led by Charles Metcalfe
19.00 Social Programme
Day 2 Tuesday 1 February
09.30 – 10.25 Plenary Session by Anja Cheriakova & Georges Janssens (World Wine Tour 2010) Explore Unusual Wine Regions with Two Young Charity Globe Trotters
Social Media Clinic for Wineries
10.30 – 10.55 Coffee Break
11.00 – 11.55 Session 2.1 (3 talks to choose from)
Cracking the American Market: The Battle for the Minds and Loyalty of the U.S. Consumer Jayme Simoes (Louis Karno & Company Communications, USA)
Wine Resort in Alentejo – Case Study Luis Carmo Costa (Neoturis – Lisboa) & José Cunhal Sendim (L-and & Vineyards)
Wine Education, Do Wine Tourists Need or Want to be Educated? Emma Kershaw (Vinecole, Languedoc-Roussillon)
Social Media Clinic for Wineries
12.00 – 12.55 Session 2.2 (3 talks to choose from)
Discover Turkey. Where East meets West Taner Ogutoglu (Wines of Turkey)
Historic Product with New Technologies Oscar Quevedo (Quevedo, Douro)
The Wine Tourism in France and its points of improvement Desfrennes Ludivine
Social Media Clinic for Wineries
13.00 – 14.25 Turkish Lunch served with Wines of Turkey in the Palacio Freixo with Turkish Chef Musa Dagdeviren
14.30 – 15.25 Session 2.3
Wine & New Media – A Bloggers Perspective Thea Dwelle (Luscious Lushes – A Wine Blog, USA)
Estratégias de Marketing para o Enoturismo Portugués António José da Silva Pina (Universidade Lusófona de Humanidades e Tecnologias)
Argentina: Vineyards North to South Mariana Gil Juncal (Baco Club, Private Wine Club, Argentina)
Social Media Clinic for Wineries
15.30 – 16.25 Plenary Session by Roie Edery, Aleksey Klempner & Charity Winters (Celebrity Wine Review TV, Hollywood) Leveraging Social Media to Engage Online Audiences and Share Our Passion for Wine
17.00 – 18.30 After Conference Programme (2 activities to choose from)
Port and Chocolate Matching with Sogevinus Fine Wines.
Grand Wine Tasting – details TBA
19.00 Social Programme
Day 3 Wednesday 2 February
09.30 – 10.25 Plenary Session by Lara Dunston & Terence Carter (Grantourismo) Reflections from a Grand Tour: local travel, sustainable travel, experiential travel and wine tourism
Social Media Clinic for Wineries
10.30 – 10.55 Coffee Break
11.00 – 11.55 Session 3.1 (3 talks to choose from)
Social Wine Marketing – A New Business Model for Wine Brands Diana Carriço (Liderplas, Portugal)
Impact of Geographically Defined Quality Wines on Tourism in Burgenland Austria Julia Sevenich & Gerhard Meyr (Gourmet Snapshots, Austria)
Solares de Portugal. A Personalized Philosphy of Wine Travel Conde Francisco de Calheiros, (President Solares de Portugal)
Social Media Clinic for Wineries
12.00 – 12.55 Session 3.2 (3 talks to choose from)
Quinta do Seixo – the commitment by Sogrape Vinhos to create value for a Douro destination with Sandeman George Sandeman (Sogrape Vinhos, Portugal)
Where there’s Wine there’s Olive Oil Tras Os Montes
Imagery, the Internet and Wine – a Picture Says 1000 Words Jason C Mancebo (Chow Studios, USA)
Social Media Clinic for Wineries
13.00 – 14.25 Lunch in the Palacio do Freixo
14.30 – 15.25 Session 3.3 (3 talks to choose from)
Wine Tourism Movement in Italy: current experience and future prospects Daniela Mastroberardino (Movimento Turismo del Vino, Campania, Italy)
Winery Architecture for Better Production, Image, Branding Wine Tourism & Wine Sales Carles Sala & Relja Fulusic (Sala Ferusic Architects, Spain)
1.5 Billion Wine Drinkers Aneesh Bhasin (Travel Pixels, Tourism Consultancy, India)
Social Media Clinic for Wineries
15.30 – 16.25 Session 3.4 (3 talks to choose from)
The Wines of Chile Experience: Discover, Decant, Enjoy Gail Thornton (Wines of Chile)
Wine & Tourism on Smartphones Nicolas Demont (Normad Systems, Switzerland)
Motivations of Winery Visitors in Greece: A Cluster Approach Maria Alebaki & Olga Iakovidou (Aristotle University of Thessaloniki, Greece)
16.30 – 17.25 Closing Plenary Session by Susanna Tocca (DOC-DMC & AIMS) Portugal an Undiscovered Grape Escape Destination
17.30 Announcement of the venue for the 2012 International Wine Tourism Conference and Workshop
18.00 Conference Closes and Wine Tourism Workshop begins.
18.00 – 19.30 After Conference Programme
Tutored Port Wine Tasting hosted by the Port and Douro Wines Institute (IVDP)
Click on the following link to view the detailed preview conference programme:
Conference Preview Programme 2011
Like it ? To register for the 2011 Wine Tourism Conference please complete the Delegate Registration Form Places are limited so early registation is recommended.
The Conference Preview Programme is now available but is subject to change and will be superseded by the official Conference Programme that you will receive on arrival at the conference.
CONFERENCE PROGRAMME 2011
Click on the following link to view the detailed preview conference programme:
Conference Preview Programme 2011
To register for the 2011 Wine Tourism Conference please complete the Delegate Registration Form Places are limited so early registation is recommended.
CONFERENCE PROGRAMME AT A GLANCE
Day 1 Monday 31st January
09.30 – 10.25 Opening Plenary Session by HRM Dom Duarte de Bragança & Manuel Cabral (Great Wine Capitals Global Network, Oporto) Portugal as a Wine and Culinary Destination
11.00 – 11.55 Session 1.1 (3 talks to choose from)
Is Champagne Loosing its ‘Luxury Allure’? Melba Allen-Buillard (Professor of Wine Science and Business and Wine Tourism at CMH / ISTI in Paris- France)
Discovering New Ways of Enjoying Port Wine Ana Ferro (Três Séculos, Portugal)
Making History: Creating Today Tomorrow’s Wine Historical Facts Antonio Graça (Sogrape Vinhos, Portugal)
New: Social Media Clinic for Wineries Our social media doctors will in the context of a private one to one session:
Assess your brand’s current social media efforts and engagements
Recommend courses of action to improve your social media health
Identify the optimum social media landscape for your winery & prescribe strategies for engagement
Assist you in setting goals and objectives to achieve an optimum level of social media fitness for your wine brand.
By appointment only. Please make your appointment before 15 January 2011
12.00 – 12.55 Session 1.2 (3 talks to choose from)
The Yeatman Hotel – a Case Study Adrian Bridge (The Fladgate Partnership, Portugal)
Gag the Wine Guide and Wine Maker. Let the Wine Tourists do the Talking! Anthony Swift Wine Pleasures, Spain
Wine in Portuguese Culture & History Vasco d’Avillez (Companhia das Quintas, Portugal)
Social Media Clinic for Wineries
13.00 – 14.10 Lunch in the Palacio do Freixo
14.15 – 15.10 Session 1.3 (3 talks to choose from)
Building an Authentic Personal Brand Online Donna Jackson (Wine Social Club, Italy)
Is Formal Wine Education Important For Tasting Room Tour Guide Staff? Robbin Gheesling (Vineyard Adventures, Italy)
Wine Tourism Texas Style Paul & Merrill Bonarrigo (Messina Hof Winery and Resort, USA)
Social Media Clinic for Wineries
15.15 – 16.10 Session 1.4 (3 talks to choose from)
Beyond the Brochure- Blogging with Personality & Content That Connects Marcy Gordon (Come for the Wine, USA)
Controlled Interaction Signe Meirane & Irina Sjomockina (Cetrassezonas, Latvia)
Combining Wine Tourism With Spa Wellness Jochen Erler (Circle of Wine Writers, Germany)
Social Media Clinic for Wineries
16.30 – 17.25 Plenary Session by: Charles Metcalfe (Inn House Publishing, UK) Wine Tourism – A Solution to Europe’s Wine Lake?
17.30 – 19.00 The Surprsing Wines of Portugal Tasting led by Charles Metcalfe
19.00 Social Programme
Day 2 Tuesday 1 February
09.30 – 10.25 Plenary Session by Anja Cheriakova & Georges Janssens (World Wine Tour 2010) Explore Unusual Wine Regions with Two Young Charity Globe Trotters
Social Media Clinic for Wineries
10.30 – 10.55 Coffee Break
11.00 – 11.55 Session 2.1 (3 talks to choose from)
Cracking the American Market: The Battle for the Minds and Loyalty of the U.S. Consumer Jayme Simoes (Louis Karno & Company Communications, USA)
Wine Resort in Alentejo – Case Study Luis Carmo Costa (Neoturis – Lisboa) & José Cunhal Sendim (L-and & Vineyards)
Wine Education, Do Wine Tourists Need or Want to be Educated? Emma Kershaw (Vinecole, Languedoc-Roussillon)
Social Media Clinic for Wineries
12.00 – 12.55 Session 2.2 (3 talks to choose from)
Discover Turkey. Where East meets West Taner Ogutoglu (Wines of Turkey)
Historic Product with New Technologies Oscar Quevedo (Quevedo, Douro)
The Wine Tourism in France and its points of improvement Desfrennes Ludivine
Social Media Clinic for Wineries
13.00 – 14.25 Turkish Lunch served with Wines of Turkey in the Palacio Freixo with Turkish Chef Musa Dagdeviren
14.30 – 15.25 Session 2.3
Wine & New Media – A Bloggers Perspective Thea Dwelle (Luscious Lushes – A Wine Blog, USA)
Estratégias de Marketing para o Enoturismo Portugués António José da Silva Pina (Universidade Lusófona de Humanidades e Tecnologias)
Argentina: Vineyards North to South Mariana Gil Juncal (Baco Club, Private Wine Club, Argentina)
Social Media Clinic for Wineries
15.30 – 16.25 Plenary Session by Roie Edery, Aleksey Klempner & Charity Winters (Celebrity Wine Review TV, Hollywood) Leveraging Social Media to Engage Online Audiences and Share Our Passion for Wine
17.00 – 18.30 After Conference Programme (2 activities to choose from)
Port and Chocolate Matching with Sogevinus Fine Wines.
Grand Wine Tasting – details TBA
19.00 Social Programme
Day 3 Wednesday 2 February
09.30 – 10.25 Plenary Session by Lara Dunston & Terence Carter (Grantourismo) Reflections from a Grand Tour: local travel, sustainable travel, experiential travel and wine tourism
Social Media Clinic for Wineries
10.30 – 10.55 Coffee Break
11.00 – 11.55 Session 3.1 (3 talks to choose from)
Social Wine Marketing – A New Business Model for Wine Brands Diana Carriço (Liderplas, Portugal)
Impact of Geographically Defined Quality Wines on Tourism in Burgenland Austria Julia Sevenich & Gerhard Meyr (Gourmet Snapshots, Austria)
Solares de Portugal. A Personalized Philosphy of Wine Travel Conde Francisco de Calheiros, (President Solares de Portugal)
Social Media Clinic for Wineries
12.00 – 12.55 Session 3.2 (3 talks to choose from)
Quinta do Seixo – the commitment by Sogrape Vinhos to create value for a Douro destination with Sandeman George Sandeman (Sogrape Vinhos, Portugal)
Where there’s Wine there’s Olive Oil Tras Os Montes
Imagery, the Internet and Wine – a Picture Says 1000 Words Jason C Mancebo (Chow Studios, USA)
Social Media Clinic for Wineries
13.00 – 14.25 Lunch in the Palacio do Freixo
14.30 – 15.25 Session 3.3 (3 talks to choose from)
Wine Tourism Movement in Italy: current experience and future prospects Daniela Mastroberardino (Movimento Turismo del Vino, Campania, Italy)
Winery Architecture for Better Production, Image, Branding Wine Tourism & Wine Sales Carles Sala & Relja Fulusic (Sala Ferusic Architects, Spain)
1.5 Billion Wine Drinkers Aneesh Bhasin (Travel Pixels, Tourism Consultancy, India)
Social Media Clinic for Wineries
15.30 – 16.25 Session 3.4 (3 talks to choose from)
The Wines of Chile Experience: Discover, Decant, Enjoy Gail Thornton (Wines of Chile)
Wine & Tourism on Smartphones Nicolas Demont (Normad Systems, Switzerland)
Motivations of Winery Visitors in Greece: A Cluster Approach Maria Alebaki & Olga Iakovidou (Aristotle University of Thessaloniki, Greece)
16.30 – 17.25 Closing Plenary Session by Susanna Tocca (DOC-DMC & AIMS) Portugal an Undiscovered Grape Escape Destination
17.30 Announcement of the venue for the 2012 International Wine Tourism Conference and Workshop
18.00 Conference Closes and Wine Tourism Workshop begins.
18.00 – 19.30 After Conference Programme
Tutored Port Wine Tasting hosted by the Port and Douro Wines Institute (IVDP)
Click on the following link to view the detailed preview conference programme:
Conference Preview Programme 2011
Like it ? To register for the 2011 Wine Tourism Conference please complete the Delegate Registration Form Places are limited so early registation is recommended.