Hi Rune, how's Norway? Here we're under never ending rain. It seems that apart from a 2 weeks - when I was away! It hasn't stopped since it strate din the middle of the vintage!Rune EG wrote:Hello Dominic!
In my previous question about the importance of the Douro wines in the years to come, you replied:
"Douro DOC; we are sure that the Douro wine category will continue to grow and will become an increasingly important part of our business."
Do you have plans of releasing new labels of red or white, or will you rather be expanding volumes of the labels already introduced to the market?
Or may be both ways?
Regards
Rune
No, we don't have any plans to release any new labels. At the moment the focus must be on consolidating and developing our existing markets and sales. The global "wine" category is extremely crowded with some fantastic and some considerably less so!) wines from the 4 corners of the globe, Portugal as a country and the the recognition is has makes the introduction of Portuguese wines extremely difficult! We're slowly getting there but it's hard work. One of our biggets problems is price - the classic answer is - great wine, Portugal ... cheap! For what it's worth last month the Wine Spectator gave 6 or so Douro wines 96 + points - how good is that? But we still have a struggle.
In all reality, the success of the Douro wine (DOC) market is fundemantal to the ongoing success and vitality of the Douro region as a viticultural region and the source of greta fruit for port! The Douro can't survice economically just on port grapes, it needs to be a vibrant successful "grape" growing region for both port and the wines.
I think this partially answers some other quetsions that have been posted.