Rosé Port wine ... 15 years later
Posted: Sun May 07, 2023 10:29 am
It seems like it was yesterday, but in reality it has been just a few months beyond 15 years since the first Pink Port came to be, a category that eventually evolved into Rosé Port.
Adrian Bridge, CEO of The Fladgate Partneship created and marketed Croft Pink Port with Chief winemaker, David Guimaraens and launched it first in the USA on Valentines Day in 2008.
At the time he lobbied the then current IVDP President, while others such as Kopke and Quevedo, (to name just 2 examples) had also released their own versions. The new nomenclature for the category was initially "Light Ruby" which quickly changed to become, Rosé Port.
Today, there are at least 35 unique bottlings of Rosé Port under different labels within this well-established category of Port that was originally marketed to introduce women (in particular) and also appeal to younger people in general, to move away from soft drinks into the adult beverage realm of Port wine.
Adrian Bridge, CEO of The Fladgate Partneship created and marketed Croft Pink Port with Chief winemaker, David Guimaraens and launched it first in the USA on Valentines Day in 2008.
At the time he lobbied the then current IVDP President, while others such as Kopke and Quevedo, (to name just 2 examples) had also released their own versions. The new nomenclature for the category was initially "Light Ruby" which quickly changed to become, Rosé Port.
Today, there are at least 35 unique bottlings of Rosé Port under different labels within this well-established category of Port that was originally marketed to introduce women (in particular) and also appeal to younger people in general, to move away from soft drinks into the adult beverage realm of Port wine.