As you may or may not know, earlier in the decade, Sandeman was sold by Seagram's, its previous owner, to Sogrape which also owns Ferreira and Offley Port shippers. George Sandeman stayed firmly entrenched in his family's company and has continued to gain stature within the very strong company which is Sogrape, owned by the Guedes family.
George's role has just been expanded at Sogrape and he is now in charge of both the Institutional Representation (that he had) as well as his new responsibility for the Public Relations of all Sogrape brands (old world).
Congratulations are in order!
