Unique and interesting bottles - like what you use for Warre's Otima - can go a really long way toward attracting customers. I must sheepishly admit that my wife and I make a lot of red wine label purchases simply because she likes just about any kind of red wine and we need something - anything - to help make that purchasing decision. I'm sure there are other people out there who do the same for Port and dessert wines.Moses Botbol wrote:Perhaps an unique bottle and label would help the Colheita? Downplay what it is and just target the yumminess that is "in your face" of anyone who tries it. SW Colheita, as is Otima speaks for itself in the glass.
Warre's Otima is a very attractive presentation that really stands out on the shelves. I just looks classy next to all those dowdy old bottles of other stuff, and I'm sure that's a big part of why it sells so well. Being able to actually see the wine's gorgeous color is enticing. Of course a clear glass bottle probably isn't a good idea for a Colheita because those are often bottle aged after purchase, but there are other ways to make a bottle look and feel classy.
Dan, given the success of Graham's Six Grapes, is there a possibility that a similarly premium product such as Graham's The Tawny might be brought into the US? Or is tawny consumption in the US not high enough to warrant distribution of a Tawny Reserve?Symington Family wrote:I don’t know of any other Reserve Tawny Ports aside from Graham’s The Tawny, which does not have distribution in the US at this time.
Everyone seems to know this, but no one seems to know how to get it done.Symington Family wrote:I agree, there is no doubt that education is key to the future of the Port trade.
I think you need a grass roots campaign, but not in the traditional sense. I get the impression that your budgets aren't large enough to do a serious mass-market campaign, so start smaller and educate the retailers first. Let them, in turn, educate their customers.
Nothing sells as well as a passionate retailer, but sadly I have met many who don't really know the difference between vintage port, ruby port, tawny port, and colheita. Get the information in their hands through events like the ones that Dominic has been doing and I think you'll start to see some growth.
Now if you could just figure out a way to make a dozen or so clones of Dominic so that you could do more tastings...