Remember, this is not just about the Douro ...

Moderators: Glenn E., Roy Hersh, Andy Velebil
+1Moses Botbol wrote:I don't feel Portugal needs to chase this segment, their wines are excellent and don't need to re-invent the wheel. Save the single varietals for limited release and honor the varietals rather than flood the market and tarnish a great thing.
Exactly my thoughts. I've had a good number of single varietal wines and while most are a good effort, very few rise to the level of greatness. The Douro is known for making fantastic wines using a blend of grapes and this is where they should focus their main efforts on.Moses Botbol wrote:
I don't feel Portugal needs to chase this segment, their wines are excellent and don't need to re-invent the wheel. Save the single varietals for limited release and honor the varietals rather than flood the market and tarnish a great thing.
Tough question. Alvarinho is an interesting story: by marketing the wines as a mono-varietal and from marketing perspective NOT as Vinho Verde (some are not even DOC Vinho Verde, others have "Alvarinho" in large letters and "DOC Vinho Verde" in small letters) they were able to distance them from the traditional image of Vinho Verde: very cheap, fizzy, very simple, and easy to drink. Alvarinho is now a separate category from a consumer point of view.Roy Hersh wrote:How important do you feel producing mono-varietal table wines is for Portugal as a whole? As it is becoming more trendy to do so, should this be continued, if not increased ... or do you believe the strength of Portugal's table wines, lies in their old vine field blends?
Remember, this is not just about the Douro ...