For The Love Of Port

Are any of you bothered by shipping costs when you buy port from a website? My wife and I have a site where we sell only port wines and recently lowered our shipping costs. We're wondering though, if that is an insult to true port wine fans. We don't want to come across as the Target or Wal-Mart of Port Wines - just responding to other complaints on other wine websites where, generally, people did not like the high costs.

We haven't noticed any more hits as a result of this latest advertisement, nor an increase in sales.

If you want to check out our site, its:

http://www.portwine2u.com

By the way, we love this site and learning more and more each day.

Thanks for any input.

Mark