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Sogrape to launch a Mateus Dry Rose

Posted: Mon Feb 10, 2020 9:02 am
by Andy Velebil
Beginning spring 2020, Sogrape, Portugal’s most prominent family-owned wine producer, will launch Mateus Dry Rosé from the 2019 vintage. From its provenance to its unique bottle design, this wine pays homage to an innovative brand and its history, which led to Mateus’ 20th century cult-like following, while at the same time redefining the brand, with a new style of wine, new branding and packaging and a new ambition for the US market. The launch of the 2019 Mateus Dry marks the beginning of Mateus’ reinvigorated U.S. journey to deliver a wine that embodies the New Shape of Rosé.
https://www.winebusiness.com/newrelease ... aId=225880