Zowie... those are just crazy prices. I can easily find a 1985 Fonseca for less than $90, and that's a known-to-be-great bottle. Why would I want to pay more for a 2007?
2003 Novals are regularly half that... and again, the 2003 is already known to be pretty darn good.
I just don't get it. Why even offer them at those prices in this economy? Are they just preying on the uninformed?
Hi Glenn,
I understand your surprise at the prices listed by K&L. There are a few things to be mentioned. In private discussions I had with folks in Portugal about pricing, (I did not talk to Noval or The Fladgate Partnership groups) but a handful of other groups including some small single quinta properties too ... was told that their price ex-cellars to their US importers were either: identical, or some were as much as 7% below their pricing for 2003s. So what I believe we are seeing here is the retailers taking advantage of "discounts" being passed along by producers and importers and not passing these on to the consumer. Producers can certainly recommend pricing to their importers and have agreed upon margins (transparent between them) but neither can control retailers.
That said, although Noval and others may occasionally be seen deeply discounted as you have mentioned, it is not accurate to portray pricing as: "
regularly half that." Not the case. Because although I presented an opportunity to you at that price at one time, can you find me some at $40 right now?
I know you were not buying Vintage Port before 2008, as a lover of wood-aged Ports, so I understand that you may not have been aware of what pricing was like at this exact moment in time ... for the 2000 and 2003 VP rollouts, when they took place in 2002 and 2005 respectively. Obviously the economic situation was quite different and even with 2000 those 3 zeros carried prices a bit crazier than they should have. But there was also a huge craze with 2000 Bordeaux at the same moment in time, so the market was very hot for new wines being launched from that historic vintage that received a ton of hype.
I do agree with you that some of the prices listed by K&L seem silly today, especially when we see prices decline from their pre-arrival or en primeur campaigns just a few short years later. Additionally, when older Vintage Ports can be had for nearly the same money, it makes you want to do this: :wall:
However, I am hoping that we will see other offers come out that are more in line with where the producers are expecting to see them, given that many have reduced their own margins to make that a reality. I am always leery about the first retailer to hit the market. We'll see others and I hope they will be more competitive than this.
Last but not least, it is no secret that there are still solid stocks of 1997/2000/2003 VPs in the US marketplace ... and that dynamic will be interesting to see how that plays into the quantities released from Portugal to the USA and UK. Hold back on the supply and pricing can be affected too (saving future releases for when the economy is stronger). That is always something that is considered by the shippers, so pricing is one key variable, while the supply side is another that should not be ignored. Buy now or wait and see later ... is the obvious decision for consumers. Retailers will have to make it worthwhile, if they have any expectations of igniting some sales, given the global scenario of today.